The Alberta government justified the new ad campaign on grounds that the federal emissions limit is in effect a cap on Canadian oil and gas production that “will make groceries, gas and all of life’s necessities even more expensive,” and “hurt Canadians from coast to coast to coast.”
“Hopefully it will cause them to take a second look at what they’re planning to put forward,” Alberta Environment Minister Rebecca Schulz said in an interview.
“We need to raise awareness that this is not just an emissions cap. This is, quite frankly, an energy production and Canadian prosperity cap. It’s going to increase the costs of our day-to-day lives.”