Americans microdosing obesity drugs, driven by ‘thin is in’ marketing blitz

November 30, 2025

Bloomberg: As the body positivity era gives way to a “thin is in” moment, telehealth platforms are seizing the opportunity to cash in. Increasingly, their marketing is positioning blockbuster weight-loss shots not as medicines to treat obesity or diabetes but as cosmetic elixirs for anyone who wants to lose a few pounds…