Shein founder emerges from shadows to hail Chinese roots

Financial Times: Xu had previously maintained a studiously low profile and Shein has never made photographs of him available. His emergence comes as the company faces an array of challenges, including consumer weariness and global regulatory scrutiny, as it seeks a public share listing.

The FT reported in 2024 that efforts to “de-Chinafy” Shein, seen as helping it to maintain access to international markets, had irked regulators in Beijing, who must greenlight any overseas IPO…