Bloomberg: The region’s tourism boom has been boosted by a 2024 Chinese television drama, and in 2025, Altay received more than 46 million tourist visits, up 15.3% from the prior year.
The tourism experience in Altay is “carefully controlled,” with visitors encouraged to experience minority cultures through performances, architecture, and cuisine, amidst a backdrop of intense security and state-led efforts to improve access to the region…